When customers open the door to a health food store, they expect to find brands and products that differ from those in big-box stores.

The customer’s intention is often a quest to search for higher-quality, different products.
With the Artisan Tradition brand, Coopérative d’Alentour offers health food stores a great house brand whose reputation continues to expand.

Natural food stores that adopt Artisan Tradition as their house brand will be making a vital move to set themselves apart from banner stores, which will be promising for their future.